Crisis Communication
When something goes wrong - a product recall, a security breach, an executive departure - you don't have time to hunt for information. You need facts fast, and you need to communicate clearly across multiple audiences simultaneously.
What ExCom.ai Does During a Crisis
The platform becomes your single source of truth. Instead of scrambling through emails and documents, you can query: "What's the timeline of events?" or "What did we tell customers last time we had a service outage?"
It helps you draft communications quickly by pulling relevant context from your systems - previous crisis responses, stakeholder contact lists, regulatory requirements for your industry.
When It Matters
Getting the facts straight. In a crisis, bad information spreads fast. You need accurate data from your systems, not guesses or outdated reports.
Coordinating messages. What you tell employees needs to align with what you tell customers, which needs to align with what you tell regulators. One inconsistency can make everything worse.
Moving fast. Every hour without a clear response is an hour of speculation and rumor. You need to communicate quickly, but not carelessly.
Documenting everything. After the crisis, you'll need records of what was said, when, and to whom. Regulators and lawyers will ask.
How It Helps
Quick drafting. Start with templates for common scenarios (security incidents, service outages, personnel issues), then customize with current facts.
Stakeholder lists. Know immediately who needs to be contacted - board members, regulators, key customers, employees - and through what channels.
Consistency checking. Before sending, compare your messages across audiences to catch contradictions.
Audit trail. Every communication is logged with timestamps.
Preparation vs. Response
Most organizations use ExCom.ai for crisis preparation - building templates, mapping stakeholders, documenting escalation procedures. When something actually happens, the groundwork is already done.
The goal is to turn a chaotic scramble into a structured response.
Questions about crisis communication workflows? Contact us.