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Decision Engine

Insights are worthless if nothing happens.

Decision Engine - Detect, Recommend, Execute

Most analytics tools stop at the dashboard. You see the problem. Then you schedule a meeting. Then you assign someone to fix it. Then you follow up. Weeks pass.

The Decision Engine closes the loop. It recommends actions and — when you're ready — executes them directly into your systems.


How It Works

1. Detect

The platform continuously monitors your business data. When something needs attention — an anomaly, a threshold breach, a trend change — it surfaces automatically.

Inventory for Product X drops below safety stock.

2. Recommend

Based on your business rules and historical patterns, the engine recommends specific actions. Not generic alerts — concrete next steps.

Recommendation: Reorder 500 units from Supplier A. Lead time: 5 days. Cost: €12,400.

3. Decide

You choose how much autonomy to give the system:

  • Alert only — Notify the right person
  • Recommend — Suggest action, require approval
  • Auto-execute — Act within predefined parameters

4. Execute

Approved decisions flow back into your systems. Purchase orders get created. Emails get sent. Records get updated. No manual re-entry.


Example: Churn Prevention

The situation:

A high-value customer's usage has dropped 40% over two months. Payment is late. Support tickets are up.

Traditional approach:

Maybe someone notices in a quarterly review. Maybe not. By then, the customer has already signed with a competitor.

With Decision Engine:

The system detects the pattern early. It recommends: "Escalate to Account Manager. Offer 15% retention discount (within policy). Schedule executive check-in."

The account manager gets notified with full context. The discount is pre-approved. The meeting invite is drafted. All they have to do is click send.


Configurable Rules

You define how the engine behaves:

TriggerConditionAction
Inventory lowStock < 2 weeks supplyGenerate PO, notify procurement
Customer at riskChurn score > 80%Alert account manager, suggest retention offer
Margin erosionProduct margin < 15%Flag for pricing review
Payment overdueInvoice > 30 daysEscalate to collections, pause new orders
Quality issueDefect rate > 2%Alert production, initiate root cause analysis

Every rule is auditable. You can see what triggered, what was recommended, what was executed.


Guardrails Built In

Approval workflows — High-impact decisions require human sign-off.

Spending limits — Auto-execution stays within defined boundaries.

Escalation paths — Unusual situations get routed to the right people.

Full audit trail — Every decision, every action, every outcome is logged.

You're in control. The engine handles the routine so your team can focus on exceptions.


Business Impact

Faster response — Problems get addressed in hours, not weeks.

Consistent execution — Same situation, same response, every time.

Reduced manual work — Stop copying data between systems.

Better outcomes — Act while the window is still open.


Getting Started

Most organisations start with one or two high-volume, well-defined processes:

  • Inventory replenishment
  • Customer health monitoring
  • Payment collection
  • Quality alerts

Start simple. Prove the value. Expand from there.